Writer's Quick Guide — click to expand
Stay under 160 characters total — copy + link + opt-out combined
One emoji drops your limit from 160 to 70 chars
Extended chars cost 2 each: € [ ] { } \ ~ ^ |
Aim for ~100 chars of copy — link takes ~30, opt-out ~13–50
All URLs are shortened to 30 chars by SFMC before sending
AMPscript %%=v(@max_discount)=%% default: 50% (5 chars)

Check all markets

Upload CRS export CSV — CRM QA format

Brand QA — Reactivations Copy Sheet

Upload the W-number copy sheet to audit all markets including Control/Test variants

Compose your message
Character count, opt-out footer calculated automatically per locale.
Your copy 0 raw chars
0
/ 160
Your copy
0
Short link
0
Opt-out
0
Remaining
160
✓GSM-7 encoding — standard character set. Full 160 character budget active.
Encoding
GSM-7
character set
Single limit
160
chars per text
Part limit
153
chars when split
Live device preview
10:25
AU
AU · en-AU
SMS · Today
Today
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